Catch.

Catch.

Out goal is to create a book that encapsulated the spirit of adventure. Catch is currently in development the content being accumulated from a series of voyages. The first part having been completed in 2013, sailing from from Sydney to Hobart and then circumnavigating Tasmania and returning to Sydney.

- Art Direction

- Design

- Photography

Catch.

Catch.

Out goal is to create a book that encapsulated the spirit of adventure. Catch is currently in development the content being accumulated from a series of voyages. The first part having been completed in 2013, sailing from from Sydney to Hobart and then circumnavigating Tasmania and returning to Sydney.

- Art Direction

- Design

- Photography

Catch.

Catch.

Out goal is to create a book that encapsulated the spirit of adventure. Catch is currently in development the content being accumulated from a series of voyages. The first part having been completed in 2013, sailing from from Sydney to Hobart and then circumnavigating Tasmania and returning to Sydney.

- Art Direction

- Design

- Photography

Red Bull Event Logos.

Red Bull Event Logos.

An assortment of the many logos and posters I have done for Red Bull over the years. Each logo had to encapsulate what the event was about in a graphical way.

- Art Direction

- Design

Teddy Hair Logo

Teddy Hair Logo

The brief was to create a logo that was light hearted and encapsulated Hair!

Creative By Design Identity.

Creative By Design Identity.

Our brief was to create a logo that encapsulated the clever ways this high-end wardrobe and office design company create furniture that maximises space in an aesthetic way.

The result was a clean and easily recognised logo that can be used in multiple formats. The square elements in the logo representing the 3D nature of their product.

- Design

Red Bull X-Fighters Trophy.

Red Bull X-Fighters Trophy.

For the 2011 Red Bull X-Fighters freestyle motocross competition on Cockatoo Island a trophy was created to go with the convict theme. Inspired from the stocks that were used on felons in the early settler days in Australia. The trophy could actually be used as a restraint device.

- Art Direction

- Design

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Athlete Card Desk Calendar.

Athlete Card Desk Calendar.

Not your ordinary desk calendar. This piece was made out of real rich mahogany. Our brief was to create a calendar that people would actually want on their desk.

This piece came in two parts. A flick book and a wooden stand to hold it in place.

- Art Direction

- Design

- Logo Design

- Retouching

Mariners Boating.

Mariners Boating.

Working with O&O the task was to create a DM piece that promoted a corporate sailing regatta. The biggest barrier being peoples fear that they didn't have sailing experience.

- Design

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Qantas Annual Review.

Qantas Annual Review.

In conjunction with Monchodavey we created a document that used parts of the new generation of Qantas planes to show company data. Our objective was to show data in a more interesting way than the standard pie chart and bar graph. This document did not end up being produced unfortunately.

- Design

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Red Bull Zero.

Red Bull Zero.

Working together with the international team, we've developed an extraordinary number of interactive experiences to launch new Red Bull Zero.

Running in different formats across a wide range of media, this campaign is already having an impressive impact.

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Teddy Hair

Teddy Hair

Say hello to Teddy Hair, the First Bears with Hair. The first in a new campaign for the unique teddy bear. If you'd like to pick up your own Teddy Hair, they come in many colours and hairstyles. Order yours from www.teddyhair.com.au and keep an eye out for the next ad in the series.

- Art Direction

- Photography

- Logo Design

- Retouching

Here is a 70's afro bear! 

Teddy Hair

Teddy Hair

Say hello to Teddy Hair, the First Bears with Hair. The first in a new campaign for the unique teddy bear. If you'd like to pick up your own Teddy Hair, they come in many colours and hairstyles. Order yours from www.teddyhair.com.au and keep an eye out for the next ad in the series.

- Art Direction

- Photography

- Logo Design

- Retouching

And here is a hipster bear! The second stage of the campaign.

Red Bull Bedroom Jam.

Red Bull Bedroom Jam.

Red Bull Bedroom Jam is a program designed to get young musicians out of the bedroom and onto the stage.

Our challenge? To connect with 14 - 19 year old musicians online.

We all know it's pretty hard to get a teenagers attention at the best of times so we pushed the concept as far as we could on this one.

- Art Direction

- Design

 

Red Bull Bedroom Jam.

Red Bull Bedroom Jam.

Red Bull Bedroom Jam is a program designed to get young musicians out of the bedroom and onto the stage.

Our challenge? To connect with 14 - 19 year old musicians online.

We all know it's pretty hard to get a teenagers attention at the best of times so we pushed the concept as far as we could on this one.

- Art Direction

- Design

 

Red Bull Bedroom Jam.

Red Bull Bedroom Jam.

Red Bull Bedroom Jam is a program designed to get young musicians out of the bedroom and onto the stage.

Our challenge? To connect with 14 - 19 year old musicians online.

We all know it's pretty hard to get a teenagers attention at the best of times so we pushed the concept as far as we could on this one.

- Art Direction

- Design

 

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Such Is Life.

Such Is Life.

Featuring Head Chef Aiden Stevens from Bentley Restaurant. 

This shot was based on a famous Ned Kelly image. I'd had many ideas for how I was going to shoot Aiden for the Good Food Month, Shoot The Chef competition. But when I met him the striking similarity in both personality and look Aiden had to Ned Kelly made it impossible to do anything else.

This was the 2013 submission for the Good Food Month. The photo was a finalist in both the critic and peoples choice award.

Catch Of The Day.

Catch Of The Day.

Featuring Head Chef Doug Fraser from Barbuto Restaurant.

Doug has been a friend of mine for many years. When he opened his restaurant in Narrabeen it was clear to me this shot had to be all about 'fresh'. After many attempts we finally got this shot of Doug grabbing a huge Snapper. I also learnt a lot about holding my breath underwater.

This was the 2012 submission for the Good Food Month, Shoot The Chef competition. The photo was a finalist in the critics choice award.